Let's calculate together to see if we, as players, are wrong or if the administration is at fault for setting such a high damage requirement. As a player, the highest damage I have ever dealt in a match with my fairly good skill level was 3,500 points in a match that lasted a full 30 minutes.
This means that to reach 30,000 points I would need to play approximately 8.57 matches. Since each match lasts 30 minutes this equals about 257 minutes or 4 hours and 17 minutes.
Can you imagine the huge number of hours a player would need to spend to achieve such a high damage requirement? A more reasonable and logical target would be 15,000 points. Even that number is very high for average players who cannot reach 1,000 points of damage.
There are many issues with this weekly challenge, but this is by far the biggest one. I believe that the person who sets the timing and requirements for these challenges probably does not participate in them does not play the game and does not understand their difficulty. That is why they set such impossible numbers without considering anyone. They have never experienced how tough these challenges are or how much time they actually take.
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Look in order to get a reward, it should be a bit 'ambitious' to avoid farming. 30k dmg is a >2h job for a lot of players, and yes, less experienced players might need a bit more time. But since we have to invest 4 hours anyway, isn't that what it's all about?
If newer players lack the quality to deal reasonable damage, their chance is to cover it up with quantity of games/time and improve themselves along the way, so next week they need less time to accomplish just that and get their rewards.
From what I've seen today, it was the first time none were farming/afk'ing, which means that a performance goal like the 30k damage helps the game a lot. As it was literally unplayable before on Event Days.