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Posting on TikTok, uploading YouTube Shorts, and Instagram Reels. Crazy montages, funny fails, “POV: You finally hit that perfect air walk”, this type of content.
A lot of people who used to play back in 2012-2016 miss it but think the game is dead. Someone needs to make a proper “S4 league is still alive” campaign, since the game isn't really on the radar and it's not mainstream
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The biggest thing would be proper content creation, constant flow of shorts and stuff.

Now the caveat is that it would need to be done properly, treated as if it is a large game, proper help for new people, proper videos about it, edited shorts etc. Mute gameplay or low effort commentary is essentially going in the void.
I'm pretty sure though that the ROI of that effort will be really really low initially, so there could be a possibility of rewarding content creators with something, to at least give some short term motivation.
Specifcally for edited videos of course.

However it's really hard for new players to start, so even if you get an influx of new people, the game is so demanding and competition for a new player is so high, it's gonna be hard for the to stay.

Streaming isn't really helpful currently because no new people will find the game, the only viewers are active players.
I personally don't see any other way, even traditional ads I doub't would make a big difference. Showing that the game is alive, has a community etc, is what would help.
Even scrolling randomly and finding a short about it, yk.

For the first months if not longer it's basically sisyphus work, with no guaranteed return, but most likely it's the only even slightly realistic option, barring throwing money at it and basically doing a full remaster with full ad campaign etc, but nobody will do that.
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